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Behavioral Science
Noise by Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

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Behavioral Science3.930K ratings·Published 2021

Noise

A Flaw in Human Judgment

by Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

Pages464
DifficultyModerate
ToneRigorous
CategoryBehavioral Science
Kineno editors

Editorial review

If 'Thinking, Fast and Slow' was about bias, 'Noise' is about variance — the often invisible inconsistency that makes the same case decided differently by the same expert on a different day. The lessons are uncomfortable for any organization that makes judgments at scale.

In brief

AI-generated summary

Kahneman, Sibony, and Sunstein argue that variability in human judgment — 'noise' — is as serious a problem as bias, and is endemic in organizations from courtrooms to insurance to medicine. They propose 'decision hygiene' as the cure.

What you'll leave with

Key takeaways

  • 1

    Two judgments by the same expert on the same case can vary wildly — and usually do.

  • 2

    Noise audits are practical and most organizations should run them.

  • 3

    Aggregating independent judgments reduces noise even without removing bias.

  • 4

    Structured procedures often outperform unstructured expertise.

Who should read this

The right reader

Leaders of organizations that make repeated judgments at scale: medicine, hiring, lending, sentencing, insurance, performance review.

Themes

What it touches

JudgmentVariabilityDecisionsOrganizations
Emotional tone

How it reads

Rigorous, organizational.

Reading difficulty: Moderate

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